About HEA Sales

Welcome to HEA Sales, your trusted source for quality new and used farm equipment serving farmers and homesteaders in Missouri, Oklahoma, Arkansas, and Kansas. At HEA, we’re more than just a dealership; we’re a family-owned business built on a foundation of trust, integrity, and a passion for helping our customers find the perfect equipment for their needs.

Our journey began with a simple search for a tractor for my own property. Frustrated by the lack of quality options available, I enlisted the help of my brother, Billy, who had invaluable experience in the equipment trade. After nearly a year of searching and countless miles traveled, we finally found a reliable used tractor. This experience sparked the idea for HEA, (Heartland Equipment Associates).

In the summer of 2022, I opened my sales lot in Monett, initially offering portable storage buildings, carports, and garages. However, after recognizing the significant need for quality used equipment in our area, we came together to expand our offerings to include farm equipment in the fall of the same year. Since then, Billy and I have leveraged our combined 40 years of experience in customer service and sales to help numerous customers—from our local community to customers in other states and even other countries—find the perfect equipment solutions.

At HEA Sales, we believe in treating people the way we would want to be treated. Whether you’re new to farm equipment or a seasoned pro, you can trust us to provide you with an honest deal at a fair price. Billy, our main equipment buyer, meticulously inspects every piece to ensure it meets our standards of quality and reliability. We don’t sell junk, and we don’t buy junk. Our commitment to honesty and integrity extends to everything we do—from our word to our equipment.

We understand that our success hinges on the satisfaction of our customers. That’s why we stand by our word and stand by our equipment. We’re proud to maintain a 5-star rating on Facebook Marketplace, a testament to our dedication to exceptional customer service. As we continue to grow, we’re constantly improving our facilities and finding new ways to serve our customers better.

This website is just one of the ways we’re expanding our reach to serve you better, allowing you to shop for quality equipment at your convenience, 24 hours a day. I’m Darrell Frieze, the owner of HEA Sales, and along with my brother Billy, we’re here to help you find the perfect equipment solution, whether you’re buying your first tractor or selling your estate. We even offer consignment sales to help you get the most out of your equipment.

Thank you for choosing HEA Sales. We look forward to serving you!

Owner of HEA standing in front of farm equipment.