Introducing HEA Sales

Your Trusted Source for Quality Farm Equipment

Welcome to HEA Sales, where quality meets integrity in the world of farm equipment. We are thrilled to introduce ourselves and our website,, as your go-to destination for both new and used farm machinery.

Our Story

HEA Sales, also known as Heartland Equipment Associates, was born out of a personal quest for reliable farm equipment. It all started with a simple search for a tractor for my own property. Frustrated by the lack of quality options available, I turned to my brother, Billy, who had years of experience in the equipment trade. Together, after months of searching and traveling countless miles, we finally found a reliable used tractor. This experience sparked the idea for HEA Sales.

In the summer of 2022, we opened our sales lot in Monett, Missouri, initially offering portable storage buildings, carports, and garages. However, recognizing the significant need for quality used equipment in our area, we expanded our offerings to include farm equipment in the fall of the same year. Since then, Billy and I have leveraged our combined 40 years of experience in customer service and sales to help numerous customers—from our local community to customers in other states and even other countries—find the perfect equipment solutions.

Our Commitment

At HEA Sales, integrity is at the core of everything we do. We believe in treating people the way we would want to be treated. Whether you’re new to farm equipment or a seasoned pro, you can trust us to provide you with an honest deal at a fair price. Billy, our main equipment buyer, meticulously inspects every piece to ensure it meets our standards of quality and reliability. We don’t sell junk, and we don’t buy junk. Our commitment to honesty and integrity extends to everything we do—from our word to our equipment.

Why Choose HEA Sales?

At HEA Sales, customer satisfaction is our top priority. We understand that our success hinges on the satisfaction of our customers. That’s why we stand by our word and stand by our equipment. We’re proud to maintain a 5-star rating on Facebook Marketplace, a testament to our dedication to exceptional customer service. As we continue to grow, we’re constantly improving our facilities and finding new ways to serve our customers better.

Discover HEA Sales Online

We’re excited to announce the launch of our website,, where you can now browse and shop for quality equipment at your convenience, 24 hours a day. This website is just one of the ways we’re expanding our reach to serve you better, allowing you to shop for quality equipment from the comfort of your own home.

Thank you for choosing HEA Sales. With a dedication to honesty, integrity, and customer satisfaction, Darrell and Billy Frieze invite you to join them on their journey of providing top-quality farm equipment solutions to farmers and homesteaders across the heartland.

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